Recently, Interbrand, a leading brand consulting firm, released their ranking of the top 100 brands based on brand value. This is the ninth consecutive year that Interbrand has released the ranking. Interbrand reports that this is the first year that the aggregate value of the top 100 brands has declined, a loss of about 4.6% or about $55 billion. Interbrand 2009 Global Ranking Press Release.

That said, many brands increased in value. Coca-Cola maintained its #1 spot and increased in value by 3%.  And, Google increased in value by 25% giving the company the largest positive change in brand value this year.

Check out the rankings at
http://www.interbrand.com/best_global_brands.aspx?year=2009&langid=1000

Image from: http://www.interbrand.com/best_global_brands_intro.aspx?langid=1000

Filed under: Miscellaneous, Trademark by davidi